UC Irvine Brand

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UC Irvine

Empowering our campus communicators, designers and partners with the tools they need to represent our university to the world.

Applying the Brand

Your quick guide to our brand identity.

Logos

The UC Irvine and UCI Health logos form the basis of our identity system.

Color Palette

Complete refernce for UC Irvine's primary, secondary and accent colors.

Typography

Usage guidelines for our primary, secondary and web typefaces.

Impact Campaign

Impact Campaign Launch

What's unseen are the questions. The path between discovery and impact. You'll find us here - every day, everywhere you look.

Campaign website

Our brand isn’t an invention we are introducing to the world. It is rather a revelation of who we really are today and who we aspire to be. Think of it as a promise that we make every time we communicate about the university.

— UC Irvine Chancellor, Howard Gillman, Ph.D.

Chancellor Howard Gillman

Additional Resources

Find everything you need regarding guidelines, or resources for your next project.

Trademarks & Licensing

The Office of Trademarks and Licensing protects and promotes University of California, Irvine trademarks.

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Request a Cascade Website

Cascade is a centrally managed web content management system offering free-to-use brand-compliant and accessibile templates.

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